Email Marketing

To us, the “E” in Email stands for essential. Every successful e-commerce company includes a comprehensive, targeted and personalized email marketing program as part of its overall marketing strategy. Email marketing is essential to online product and brand exposure; multi-channel retailing; announcements; and specialized communications one-on-one communications with your customers.

Rather than develop our own email services, we have strategically partnered with Exact Target to send OPT-IN emails for advertising and CRM efforts for your Web site. Automated email campaigns are developed in response to specific actions such as: follow up to cart abandonment; new product announcements to select customer segments, newsletters; and highly targeted, promotional emails are developed and distributed to support advertising efforts. Higher engagement, increased conversions and customer loyalty.

ExactTarget's email marketing software, services & solutions are the most powerful and flexible in the industry. Easily create, deliver, track, optimize, and automate permission-based email marketing campaigns as well as triggered and transactional email.

Targeted email marketing allows you to reach out to new prospects and customers via an email message on a one-on-one basis.

• Emails are only sent to individuals who have opted-in thereby welcoming the email communication from you. 
• Emails can be sent out automatically based upon a date range or can be sent based upon certain purchasing patterns.
• Targeted, emails increase ROI.
• Email project costs are minimal with optimal benefits. 
• Successful email strategies enhance the entire shopping cycle by increasing key performance indicators: Repeat increase on average by 7-10%. Average increases in conversion rates are 4-20%. Sales increase by 5-30% on average. Individual email messages average conversion rates of 15-30%.
• A comprehensive email strategy helps to achieve your marketing objectives.
• Email messages can be personalized to include actual individual and crowd-based behavior from your site with the integration of our product recommendations services that collect and analyze onsite shopper behavior.
• You establish a dialogue with your customers through email marketing that drives long-term customer value.
• Email efforts provide extensive tracking to easily demonstrate ROI from back end reporting tools.