Product Recommendations

Utilizing on-site product recommendations on your Web site dramatically increases conversion rates, order size and click-thrus as well building brand trust with your online customers. Industry-wide data shows that sites that have added product recommendations have experienced increases as great as: 90%+ increase in click-thrus on recommended products; 45%+ increase in conversion rates; and 5% increase in the number of items per order.

We have strategically partnered with the industry-leader in product recommendations, richrelevance, to personalize your customer’s shopping experience from the moment they land on your site with product recommendations. This self-learning, self-optimizing technology platform leverages real-time individual and crowd-based behavior to automatically display “up-to-the-minute” recommendations relevant to real-time intent and related micro-trends.

The more your customers shops and explores, the more recommendations adjust to their individual behavior. Further, previous shoppers will not only see recommendations relevant to current activity, but will also be exposed to merchandise tailored to past purchases and browsing history.

Automated and Adaptive: Built on enRICH™ — the  self-learning, self-optimizing technology platform — RichRecs leverages real-time individual and crowd based behavior to automatically display “up-to-the-minute” recommendations relevant to real-time intent and related micro-trends.

Multiple Recommendation Types: RichRecs runs more than 40 different recommendation types allowing it to display multiple recommendation sets per page — making it easier for shoppers to discover relevant products while giving merchandisers more space for upselling and cross-selling products.

Merchant Controls: Our team of SEM experts uses the RichRecs patent-pending suite of merchant controls to move inventory, manage promotions, tune for key metrics (i.e. conversion or revenue), and more.

Explicit Messaging: Unlike “We suggest” or “You might also like” recommendations, RichRecs recommendations clearly explain why products are being recommended to a shopper (e.g. “People that viewed this ultimately bought” and “Top selling accessories for this item”), resulting in 50% higher purchase conversion.
The result is an enriched shopping experience for your customer, and higher sales and brand loyalty for you.

Increase Key Performance Indicators

On average, RichRecs increases repeat purchases by 7-10%; conversion rate by 4-20%; and sales by 5-30%. Total sales driven by RichRecs to date on customer sites exceeds $200 million.

Achieve Merchandising Objectives

By boosting products, categories or brands through product recommendations, merchandisers move inventory; for example, one merchant boosted a brand by 5%, which resulted in a 20% increase in sales.

Increase Customer Confidence

Increase shoppers’ confidence in their purchase decisions. According to a recent JupiterResearch study, online shoppers value peer-influenced content almost as much as the Web sites on which they actually purchase products. The study found that personalized product recommendations are considered useful by seven out of ten online shoppers who plan to reduce spending in the coming year.